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Competitive Marketing Strategy for Europe - Linden Brown
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Title
Competitive Marketing Strategy for Europe - Developing, Maintaining and Defending Competitive Advantage
Competitive Marketing Strategy for Europe - Developing, Maintaining and Defending Competitive Advantage
Author
Linden Brown
Linden Brown
format
Paperback / softback
Paperback / softback
Publisher
Red Globe Press
Red Globe Press
Language
English
English
UK Publication Date
19940506
19940506
Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
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