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Competitive strategies - Enrico Valdani
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Title
Competitive strategies - managing the present and planning the future
Competitive strategies - managing the present and planning the future
Author
Enrico Valdani
Enrico Valdani
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20121130
20121130
Description
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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