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Competitive strategy for dummies - Richard Pettinger

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Title
Competitive strategy for dummies
Author
Richard Pettinger
format
Paperback / softback
Publisher
John Wiley & Sons, Inc.
Language
English
UK Publication Date
20090402

Description

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.

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