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Confessions of an advertising man - David Ogilvy

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Title
Confessions of an advertising man
Author
David Ogilvy
format
Paperback / softback
Publisher
Southbank Publishing
Language
English
UK Publication Date
20040801

Description

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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