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Consumer Behaviour - Michael R. Solomon
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Title
Consumer Behaviour
Consumer Behaviour
Author
Michael R. Solomon
Michael R. Solomon
format
Hardback
Hardback
Publisher
Prentice Hall Canada
Prentice Hall Canada
Language
English
English
UK Publication Date
19980701
19980701
Description
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses.
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. Sumptuous four-colour illustrations add to the visual flair of this edition.
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