Consumer data research - Paul Longley

Big Data collected by customer-facing organisations- such as smartphone logs, store loyalty cardtransactions, smart travel tickets, social media posts,or smart energy meter readings - account for most ofthe data collected about citizens today. As a result,they are transforming the practice of social science.Consumer Big Data are distinct from conventionalsocial science data not only in their volume, varietyand velocity, but also in terms of their provenanceand fitness for ever more research purposes. Thecontributors to this book, all from the ConsumerData Research Centre, provide a first consolidatedstatement of the enormous potential of consumer dataresearch in the academic, commercial and governmentsectors - and a timely appraisal of the ways in whichconsumer data challenge scientific orthodoxies.

Praise for Consumer Data Research

'An insightful, state-of-the-art guide into the socialand commercial value of applying geographicalthinking to the study of consumer data.'
Professor Richard Harris, University of Bristol

'An excellent guide to leveraging the value ofacademic research on valid data. Partnershipsbased around consumer data should be encouragedand supported by all and their outputs used tobetter the way we manage the world we live in.'
Bill Grimsey, retailer and author ofThe Vanishing Highstreet

'The use of data from everyday consumertransactions is a potential game-changer forunderstanding economic and social patterns andtrends. This is an excellent overview of the field.'
Dr. Tom Smith, Managing Director, Office forNational Statistics Data Science Campus