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Consumer.ology - Philip Graves
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Title
Consumer.ology - the truth about consumers and the psychology of shopping
Consumer.ology - the truth about consumers and the psychology of shopping
Author
Philip Graves
Philip Graves
format
Paperback / softback
Paperback / softback
Publisher
John Murray Press
John Murray Press
Language
English
English
UK Publication Date
20130124
20130124
Description
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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