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Consumer.ology - Philip Graves
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Title
Consumer.ology - the market research myth, the truth about consumers and the psychology of shopping
Consumer.ology - the market research myth, the truth about consumers and the psychology of shopping
Author
Philip Graves
Philip Graves
format
Hardback
Hardback
Publisher
Nicholas Brealey Publishing
Nicholas Brealey Publishing
Language
English
English
UK Publication Date
20100909
20100909
Description
"This book is a real eye-opener and I would recommend it for any manager at any stage in their career."Professional Manager Magazine
Philip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.
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