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Contemporary strategy analysis - Robert M. Grant
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Title
Contemporary strategy analysis - concepts, techniques, applications
Contemporary strategy analysis - concepts, techniques, applications
Author
Robert M. Grant
Robert M. Grant
format
Paperback
Paperback
Publisher
Wiley Blackwell
Wiley Blackwell
Language
English
English
UK Publication Date
19980521
19980521
Description
This best–selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy.
The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.
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