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Contemporary strategy analysis - Robert M. Grant
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Title
Contemporary strategy analysis
Contemporary strategy analysis
Author
Robert M. Grant
Robert M. Grant
format
Paperback
Paperback
Publisher
Wiley Blackwell
Wiley Blackwell
Language
English
English
UK Publication Date
20070517
20070517
Description
The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:
- thorough coverage of internet–based strategies
- fresh examples of resource–based competitive advantage
- improved online resources
- additional case illustrations in every chapter
- new self study questions.
Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor’s Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.
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