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Content everywhere - Sara Wachter-Boettcher
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Title
Content everywhere - strategy and structure for future-ready content
Content everywhere - strategy and structure for future-ready content
Author
Sara Wachter-Boettcher
Sara Wachter-Boettcher
format
Paperback / softback
Paperback / softback
Publisher
Rosenfeld Media
Rosenfeld Media
Language
English
English
UK Publication Date
20121212
20121212
Description
Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
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