Content rules - Ann Handley

Blogs, YouTube, Facebook, Twitter, Google+, and other platformsare giving everyone a "voice," including organizations and theircustomers. So how do you create the stories, videos, and blog poststhat cultivate fans, arouse passion for your products or services,and ignite your business? Content Rules equips you foronline success as a one-stop source on the art and science ofdeveloping content that people care about. This coverage isinterwoven with case studies of companies successfully spreadingtheir ideas online-and using them to establish credibilityand build a loyal customer base.

• Find an authentic "voice" and craft bold content that willresonate with prospects and buyers and encourage them to share itwith others
• Leverage social media and social tools to get your content andideas distributed as widely as possible
• Understand why you are generating content-getting to themeat of your message in practical, commonsense language, anddefining the goals of your content strategy
• Write in a way that powerfully communicates your service,product, or message across various Web mediums
• Boost your online presence and engage with customers andprospects like never before with Content Rules.