error_outline Item out of stock
local_fire_department Selling fast! Item low in stock

Content strategy for the Web - Kristina Halvorson

Oops!
Unfortunately it looks like someone took the last one.
No worries, we have many more interesting finds for you.
Browse similar

Why choose musicMagpie?
Title
Content strategy for the Web
Author
Kristina Halvorson
format
Paperback / softback
Publisher
Pearson Education
Language
English
UK Publication Date
20120322

Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:


  • Understand content strategy and its business value

  • Discover the processes and people behind a successful content strategy

  • Make smarter, achievable decisions about what content to create and how

  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Why buy with musicMagpie?

12 month warranty

FREE 12 Month Warranty on Tech

Magpie Certified Refurbished Tech

Magpie Certified Refurbished Tech

FREE Delivery on ALL Orders

FREE Delivery on ALL Orders

14 Day Money Back Guarantee

14 Day Money Back Guarantee

90 Point Refurbished Quality Check

90 Point Refurbished Quality Check

If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.