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Controversies in contemporary advertising - Kim Bartel Sheehan
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Title
Controversies in contemporary advertising
Controversies in contemporary advertising
Author
Kim Bartel Sheehan
Kim Bartel Sheehan
format
Paperback
Paperback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
20031104
20031104
Description
"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues."
--Chris Cakebread, Boston University
Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
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