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Copywriting in a week - Rob Ashton
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Title
Copywriting in a week
Copywriting in a week
Author
Rob Ashton
Rob Ashton
format
Paperback
Paperback
Publisher
Hodder & Stoughton
Hodder & Stoughton
Language
English
English
UK Publication Date
20031128
20031128
Description
Copywriting is a skill that we all increasingly need in the business world- you don't have to be in the marketing department to be asked to write copy for your product or service.
Robert Ashton writes from the broader business and SME angle to appeal to a wide audience. He avoids the use of marketing jargon and covers a broad spectrum of copywriting including letters, advertising, press releases, catalogues and websites.
Robert Ashton writes from the broader business and SME angle to appeal to a wide audience. He avoids the use of marketing jargon and covers a broad spectrum of copywriting including letters, advertising, press releases, catalogues and websites.
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