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Copywriting made simple - Tom Albrighton
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Title
Copywriting made simple - how to write powerful and persuasive copy that sells
Copywriting made simple - how to write powerful and persuasive copy that sells
Author
Tom Albrighton
Tom Albrighton
format
Paperback / softback
Paperback / softback
Publisher
Troubador Publishing Ltd
Troubador Publishing Ltd
Language
English
English
UK Publication Date
20180524
20180524
Description
Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You'll learn how to...
Write clearly, simply and engagingly
Choose a killer headline and a strong structure
Use 20 proven strategies for creative copywriting
Harness the power of persuasion and psychology
Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
"Tom's put a lifetime of learning into this book an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher.
"Educational, entertaining and energetic prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.
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