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Corporate Communication - Michael B. Goodman
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Title
Corporate Communication - Theory and Practice
Corporate Communication - Theory and Practice
Author
Michael B. Goodman
Michael B. Goodman
format
Paperback / softback
Paperback / softback
Publisher
SUNY Press
SUNY Press
Language
English
English
UK Publication Date
19940728
19940728
Description
Communication has become more complex as businesses compete globally.
This book explores corporate communication as both a professional practice and as an academic discipline.
The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture.
These essays are meant to stimulate thought and encourage additional research.
This book explores corporate communication as both a professional practice and as an academic discipline.
The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture.
These essays are meant to stimulate thought and encourage additional research.
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