Richard Pike is a Chartered Accountant and Professor of Finance at the Bradford University School of Management.
Bill Neale is Associate Reader in Financial Management at the University of Bournemouth Institute of Business & Law.
This popular text takes a practical approach to corporate finance, applying key concepts and techniques to a broad range of contemporary issues in finance. Examining financial issues from a managerial stand point, the authors demonstrate the role finance has to play in explaining and shaping business development rather than concentrating on quantitative aspects.
This book is suitable for second and third year undergraduate students of business studies, accounting, finance and economics. It is particularly valuable for those studying an MBA or MSc in Business.Recommended by professional bodies such as CIMA and ACCA.
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