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Corporate information strategy and management - Lynda M Applegate

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Title
Corporate information strategy and management - text and cases
Author
Lynda M Applegate
format
Paperback / softback
Publisher
McGraw-Hill
Language
English
UK Publication Date
20021001

Description

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the readers experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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