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Corporate strategy for hospitality - Tim Knowles
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Title
Corporate strategy for hospitality
Corporate strategy for hospitality
Author
Tim Knowles
Tim Knowles
format
Paperback / softback
Paperback / softback
Publisher
Longman
Longman
Language
English
English
UK Publication Date
19951205
19951205
Description
Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.
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