Crafting a business - Kathie Fitzgerald

In these tough times, can crafters and other creative women turn their dream of a home-run business into reality? With a brand-new chapter addressing that very question, this revised edition of Crafting a Business remains the most relevant and inspirational resource for women who want the joy of doing creative work they love on a flexible schedule that fits their lifestyle. At the heart of Crafting a Business are profiles of a wide-ranging group of innovative female entrepreneurs. Their varied experiences illustrate what one should (and shouldnt) do: entrepreneurial basics are clearly presented with advice on creating a smart business plan, and information-filled sidebars give facts and figures on starting and running a company. A lengthy resource section provides additional invaluable information on new online venues for selling crafts; strategies and tactics for developing a business with minimal staff; and quick tips that will help foster community and build a customer base through social media.