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Creative strategies - Mario Pricken
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Title
Creative strategies - idea management for marketing, advertising, media and design
Creative strategies - idea management for marketing, advertising, media and design
Author
Mario Pricken
Mario Pricken
format
Hardback
Hardback
Publisher
Thames and Hudson
Thames and Hudson
Language
English
English
UK Publication Date
20101025
20101025
Description
An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.
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