Creativity unlimited - Micael Dahln

Flying in the face of current thinking, this book suggests that wedo not need to 'think outside the box' in our quest forcreativity, rather we should rethink the way we look 'insidethe box'.
This idea will resonate only too well withthose who have endeavoured to be creative by thinking outside thatbox, only to have their attempts scuppered by the constraints ofbureaucracy and organizational politics.
Instead of fightinga losing battle, the author suggests that creativity should beworked at within the constraints of the organizational box, butthat space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can youuncover business paths that lead to success.
The reader isencouraged not to free themselves from all their knowledge andexperiences (the thinking outside the box method) but to use theirknowledge and experience in new ways.

The book is structured around three key steps:

• Expanding the box: so that the pieces of the puzzle init can move around more freely
• Filling the box: with even more knowledge, and how toget these new pieces of the puzzle to connect with the existingones
• Shaking the box: so that the pieces fall into new placesand form new patterns.

The book shows that anybody can be creative.

The creative methods suggested in the book will be linked toreal business examples from which techniques have been developed tohelp their implementation. Numerous exercises and'eye-openers' form part of the practical implementationof Micael Dahln's ideas. The book is framed by modelsand concepts of how creativity works (the creative process, thecreative person and the creative result) and what its effectsare.