The book discusses group effect in focus groups and describes an observational method using videotaped data. The various schools of phenomenology and their major characteristics of excellence are explained, and the Glasserian and Straussian methods of grounded theory are compared. Issues of ethics and scientific integrity are also raised. Each chapter, dealing with a matter that has not yet been resolved or addressed in the literature, is preceded by a dialogue in which contributors raise questions and comment upon the concept presented.
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