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CRM at the speed of light - Paul Greenberg
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Title
CRM at the speed of light - essential customer strategies for the 21st century
CRM at the speed of light - essential customer strategies for the 21st century
Author
Paul Greenberg
Paul Greenberg
format
Hardback
Hardback
Publisher
McGraw-Hill Osborne
McGraw-Hill Osborne
Language
English
English
UK Publication Date
20040801
20040801
Description
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition ofCRM at the Speed of Light: Capturing and Keeping Customers in Real Timeis a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
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