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CRM in a week - Naomi Langford-Wood
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Title
CRM in a week
CRM in a week
Author
Naomi Langford-Wood
Naomi Langford-Wood
format
Paperback / softback
Paperback / softback
Publisher
Hodder & Stoughton
Hodder & Stoughton
Language
English
English
UK Publication Date
20020927
20020927
Description
CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/ or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall.
This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels- not just in the customer services department.
This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels- not just in the customer services department.
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