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Cultivating picturacy - James A. W. Heffernan

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Title
Cultivating picturacy - visual art and verbal interventions
Author
James A. W. Heffernan
format
Hardback
Publisher
Baylor University Press
Language
English
UK Publication Date
20060925

Description

Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the pre-historic cave paintings of Lascaux, film versions of
Frankenstein , the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art.

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