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Customer relationship management - Kristin Anderson
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Title
Customer relationship management
Customer relationship management
Author
Kristin Anderson
Kristin Anderson
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20010918
20010918
Description
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
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