Cyber business - Christopher Barnatt

Cyber Business Mindsets for a Wired Age Cyber Business has arrived – and everyone is involved. Terms like "virtual organisation" and "management by wire" are now being taken extremely seriously. So do you know what they mean? Or will you be left behind? From PC to Virtual Community The world of Cyber Business starts with the PC on your desk, takes in the Internet and virtual reality, and even flirts with science fiction. Across the world, millions already communicate by computer. Cyberspace – the world of electronic information – is a new frontier waiting to be explored. What does it all mean for you? Think back just a few years to a time before fax and e–mail. How on earth did we get anything done? Now think forward a few years. Don't be fooled into thinking that the computer revolution is over. The best is yet to come. A Mindset for the Future As Cyber Business developments gather momentum, the divide between man and machine will continue to blur. Already irreversible social and cultural transitions have been triggered in the scramble to re–engineer business operations for the 21st century. Everyone must embrace a new mindset – we are all witnessing the dawn of a new age. Cyber Business isn't a management toolkit or tutorial guide. Rather it will make you think about the cutting edge concepts and jargon which normally float by half understood, but which will soon govern that fine line between failure and success. Christopher Barnatt is a well–qualified guide to Cyber Business. He is lecturer in Organisational Behaviour, Computers and Management at the University of Nottingham. His previous publications include The Computers in Business Blueprint (1994). "... an invaluable guide to the new language of the superhighway... For entrepreneurs everywhere this book will keep you on the cutting edge of competition. For others who simply want to keep in touch with what is the fastest moving area of their business lives this book is a must."