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... deciphering advertising, art and architecture - Graham Cairns
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Title
... deciphering advertising, art and architecture - new persuasion techniques for sophisticated consumers
... deciphering advertising, art and architecture - new persuasion techniques for sophisticated consumers
Author
Graham Cairns
Graham Cairns
format
Paperback / softback
Paperback / softback
Publisher
Libri Publishing
Libri Publishing
Language
English
English
UK Publication Date
20101201
20101201
Description
This fascinating account looks at the increasingly sophisticated methods used?not just in advertising campaigns but also in art and architecture?to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.
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