Designed for London - Oliver Green

The Underground map, bright red buses, the bull's-eye symbol on station signs - for almost a century, features such as these have given the transport system in London an unmistakable identity. During the 1920s and 1930s, London Transport, and its predecessor the Underground Group, developed a co-ordinated design policy which encompassed not only vehicles but also architecture, posters, signage and typography. London's buses and Underground were among the most sophisticated in the world; stations, notably those designed by Charles Holden, provided some of the best examples of modern architecture in Britain, and the most exciting avant-garde designers were commissioned to publicize the transport system through posters, turning tube stations into art galleries.;This book tells the story of London Transport design, from the innovations of Frank Pick to present-day vehicles, station modernization and publicity. It is illustrated with material from the London Transport Museum's archives and the photographs were specially commissioned by London Transport.;Jeremy Rewse-Davies is Design Director for London Transport; Oliver Green is also the author of "Underground Art".