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Designing brand identity - Alina Wheeler
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Title
Designing brand identity - a complete guide to creating, building, and maintaining strong brands
Designing brand identity - a complete guide to creating, building, and maintaining strong brands
Author
Alina Wheeler
Alina Wheeler
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20030218
20030218
Description
The designer s guide to building visionary brand identities
Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands.
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