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Designing brand identity - Alina Wheeler
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Title
Designing brand identity - a complete guide to creating, building, and maintaining strong brands
Designing brand identity - a complete guide to creating, building, and maintaining strong brands
Author
Alina Wheeler
Alina Wheeler
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20060404
20060404
Description
Praise for
Designing Brand Identity
Designing Brand Identity
This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
—Marty Neumeier, author, The Brand Gap
Alina Wheeler provides a practical structure for the brand–building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality.
—Al Ries, coauthor, The Origin of Brands
Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team.
—Communications Arts, May/June 2004
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