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Destination benchmarking - Metin Kozak
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Title
Destination benchmarking - concepts, practices and operations
Destination benchmarking - concepts, practices and operations
Author
Metin Kozak
Metin Kozak
format
Hardback
Hardback
Publisher
CABI
CABI
Language
English
English
UK Publication Date
20030112
20030112
Description
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism
destinations. The book considers organization benchmarking - performance evaluation of a
particular organization and its departments - and destination benchmarking, which involves all
elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
destinations. The book considers organization benchmarking - performance evaluation of a
particular organization and its departments - and destination benchmarking, which involves all
elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
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