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Digital business - Eloise Coupey
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Title
Digital business - concepts and strategy
Digital business - concepts and strategy
Author
Eloise Coupey
Eloise Coupey
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20041018
20041018
Description
For courses in Marketing on the Internet/Electronic Marketing.
As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.
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