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Digital marketing - Dave Chaffey
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Title
Digital marketing - strategy, implementation and practice
Digital marketing - strategy, implementation and practice
Author
Dave Chaffey
Dave Chaffey
format
Paperback / softback
Paperback / softback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20120712
20120712
Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
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