Direct Connection's guide to fundraising on the Internet - Howard Lake

Local groups, national charities, individual appeals, international campaigns -- whether raising money for your street, your school or your planet, this book shows how to make the Internet work for you! Packed with ideas on how to use the internet to find and keep donors, promote an appeal, sell merchandise, and speed up the day-to-day task of fundraising, Howard Lake has written a guide to success for his fellow fundraisers. Here you will find hundreds of key Internet addresses to take you direct to expert advisers. For years the internet has been helping fundraisers to help each other. Now you can share this vast source of free information. Howard Lake is a professional fundraiser, currently working for Amnesty International UK. He created and now runs the UK fundraising Web Site.