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Dissonance and rationalization - Jean Leon Beauvois
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Title
Dissonance and rationalization
Dissonance and rationalization
Author
Jean Leon Beauvois
Jean Leon Beauvois
format
Hardback
Hardback
Publisher
Taylor & Francis
Taylor & Francis
Language
English
English
UK Publication Date
19960308
19960308
Description
This text provides an account of dissonance theory and reduction. It studies the evolution of cognitive dissonance theory, providing a review and a new interpretation of Festinger's original theory - the "radical conception". The authors present research arising from this new interpretation, adding to Festinger's theory by emphasizing the importance of the status of behaviour. Their research and evidence is intended to strengthen and clarify Festinger's original and innovative arguments.
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