Doing business in ASEAN markets - Peter Verhezen

The authors of this important book analyse the pitfalls
and risks of doing business in ASEAN countries that are mostly absent in
Western markets, covering various strategic, external, operational, and
legal-cultural challenges for international companies. Doing Business in ASEAN Emerging Markets crucially addresses how
to resolve those barriers. Encompassing issues of governance and leadership
standards, the authors present case studies and practical solutions
underpinned by academic research. Helping executives learn how to implement
high international standards and maintain sensitivity to socio-cultural and
political Asian contexts, the book highlights the need to create an
international diverse and unified leadership team that will take better
decisions and effectively deal with risks, and apply best corporate governance
practices within an Asian context.