DO IT! Marketing - David Newman

As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

Avoid blah, blah, blah marketing
Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world
Get noticed
Position yourself as an expert
Become the obvious choice in your market
Do social media right
Zero in on your customers' pain/gain factors
Learn to speak their language
Get a steady stream of referrals
Identify and focus on high-payoff activities
Cultivate and leverage enthusiastic advocates
And more.

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.