Dream, believe, create - Hayley Lewis

Ever dreamt of turning your hobby into a thriving small business? Full of ideas but don't know where to start? Hayley Lewis had countless business ideas buzzing around in her head before she took the plunge and started her own small business. With no previous business training or on-the-job experience, she opened the first learn-to-swim school located in a major shopping centre in Australia. The idea came to her during the Commonwealth Games in Canada in 1994, when she happened upon a swim school located in the middle of one of their biggest shopping malls. She knew instantly that she wanted to replicate the idea when she retired from swimming, and kept the dream inside until 2001 when she started planning and researching whether her dream could become a reality. Drawing on her experience, both as a business woman and an athlete, Hayley gives a personal account of life in the small-business world. With lots of cases studies along the way of female entrepreneurs she has interviewed, and personal business trainer tips throughout, Hayley guides you through everything you need to know to start your own business, including:
business plans, laws and licences
finance - finding it and how much will you need
location - bricks and mortar or home-based
how to get motivated when the Monday morning blues hit
marketing and the best methods to advertise your business From the initial 'idea phase' right through to the 'finishing line', this book is for every woman who has ever dreamt of starting her own business.