Drop the pink elephant - Bill McFarlan

"Ive invited Bill to introduce his Pink Elephants to my colleagues at Guinness (in the UK, Africa and the Caribbean), then Cunard (in the UK and US) and now Amadeus across Europe. Each company Ive represented has improved its communication ability through his imaginative techniques."
Bill Spears, Senior Manager, Corporate Communications, Amadeus

"At BP Grangemouth, our positive vision for the future has been greatly helped by getting rid of the Pink Elephants."
Colin MacLean, Complex Director

"This book is a terrific model on which to build great customer service. At Gleneagles, weve trained our people to drop their Pink Elephants and use Bills techniques to maximum impact."
Peter Lederer, Managing Director, The Gleneagles Hotel