Earthshot - Colin Butfield

As Prince William, founder of The Earthshot Prize, said, 'The Earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate, and problem-solve. People can achieve great things. The next ten years present us with one of our greatest tests - a decade of action to repair the Earth.'

The Earthshot concept is simple: Urgency + Optimism = Action. We have ten years to turn the tide on the environmental crisis, but we need the world's best solutions and one shared goal - to save our planet.

It's not too late, but we need collective action now.

The Earthshots are unifying, ambitious goals for our planet which, if achieved by 2030, will improve life for all of us, for the rest of life on Earth, and for generations to come. They are to:


Protect and Restore Nature

Clean our Air

Revive our Oceans

Build a Waste-Free World

Fix our Climate

EARTHSHOT: HOW TO SAVE OUR PLANETis the first definitive book about how these goals can tackle the environmental crisis. It is a critical contribution to the most important story of the decade.