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Eat your greens - Wiemer Snijders
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Title
Eat your greens - fact-based thinking to improve your brand's health
Eat your greens - fact-based thinking to improve your brand's health
Author
Wiemer Snijders
Wiemer Snijders
format
Paperback / softback
Paperback / softback
Publisher
Troubador Publishing Ltd
Troubador Publishing Ltd
Language
English
English
UK Publication Date
20181018
20181018
Description
How can we sell more, to more people, and for more money?
The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.
The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.
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