Economics - Michael Parkin

Economics Fifth EditionEconomics is a highly successful textbook, which is known and respected world-wide for its comprehensive coverage of introductory economics, its clarity of exposition, its lively applications and examples and for the quality of its four-colour artwork. This fifth edition brings the subject powerfully to life in the 21st century and accurately reflects and encompasses the constantly shifting economic world around us.Building on the high standards set by previous editions, this fifth European edition has been carefully revised and continues to place great emphasis on helping the student understand the core concepts of economics and think like an economist, as well as apply the fundamental principles of the discipline in a business context. Recognizing that students often find economics difficult, the authors write for the student, putting economics into practice, illuminating theory with real-world problems and issues and making the subject accessible, relevant and exciting.Key features Superb four-colour artwork shows clearly 'where the economic action is' Reading between the lines articles encourage students to build their practical thinking skills Interviews;Extra critical problems, carefully chosen to have a UK and European focus, involve students in active learning using the website. Extensive revision of Reading Between the Lines sections places this excellent feature in an even wider European and international context. New business-related case studies in the micro section give the text an even more practical and international focus.Excellent text-and-technology package to enhance teaching and learning includes: Publisher resource website at http:// www booksites/parkin for access to Economics in Action for students, lecturer downloads and quick links to the Econ 100 website. Econ 100 website. Visit this unrivalled, topical site at http:// www econ100.com for weekly Reading Between the Lines news articles and quizzes, conversations in The Economics Cafe with Michael Parkin and students world-wide, and much more. Economics in Action This superb interactive economics software is now available, fully updated, on-line to students who buy the text.;A wealth of exciting features - including interactive graphs and drawing facilities, figure galleries, quizzes and exam preparation questions - help drive home the fundamentals of economic theory, show how changing conditions cause curves to shift, and help with preparation for exams. Instructor resource CD-ROM containing Instructor's Manual, powerpoint slides and a testbank of questions.What Students say"It is well written and gives students with no prior knowledge a good understanding of economics...I couldn't do my course without the book." University if Hertfordshire"This is definitely the best book on economics. Excellent book and study guide." City University"Its detail, analysis and depth, also the way it relates issues to everyday life at the end of each section is excellent - well done." Durham University Readership This text is ideal for all introductory economics courses.Michael Parkin is Professor of Economics at the University of Western Ontario.Melanie Powell is Reader at Derby University Business School.Kent Matthews is the Sir Julian Hodge Professor of Banking and Finance and Head of Economics at the Cardiff Business School.