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Effective public relations - Scott M Cutlip
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Title
Effective public relations
Effective public relations
Author
Scott M Cutlip
Scott M Cutlip
format
Hardback
Hardback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
19990827
19990827
Description
Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.
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