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Electronic commerce 2002 - Efraim Turban
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Title
Electronic commerce 2002 - a managerial perspective
Electronic commerce 2002 - a managerial perspective
Author
Efraim Turban
Efraim Turban
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20011120
20011120
Description
For one/two-semester courses in Electronic Commerce.
One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
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