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Electronic commerce - Efraim Turban
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Title
Electronic commerce - a managerial perspective
Electronic commerce - a managerial perspective
Author
Efraim Turban
Efraim Turban
format
Paperback / softback
Paperback / softback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20001002
20001002
Description
Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.
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