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Electronic commerce - Elias M. Awad
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Title
Electronic commerce
Electronic commerce
Author
Elias M. Awad
Elias M. Awad
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20011204
20011204
Description
Intended for the first course any student will take on e-commerce.
The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce-from strategic planning to actual fulfillment-using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce provides the technical, operational, and managerial details necessary for student success.
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