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Electronic marketing - John O'Connor
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Title
Electronic marketing - theory and practice for the twenty-first century
Electronic marketing - theory and practice for the twenty-first century
Author
John O'Connor
John O'Connor
format
Paperback / softback
Paperback / softback
Publisher
Finacial Times/Prentice Hall
Finacial Times/Prentice Hall
Language
English
English
UK Publication Date
20031206
20031206
Description
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
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